What is a Startup? Maybe there are still many people who do not understand this term. The word Startup itself is an uptake of English which means the action or process of starting a new organization or business venture.
According to Wikipedia, Startup refers to companies that have recently been operating. These companies are mostly newly established companies and are in the development and research phase to find markets
The definition above may be more in terms of terminology, but according to the author, it will be easier if the term Startup is defined as a new company being developed. Beginning to develop in the late 90s until 2000, in fact, the term Startup was much "mated" with everything that smelled of technology, the web, the internet and related to that realm. Why did it happen?
Looking back, it turns out that this happened because the term Startup itself began to become popular internationally during the Buble dot-com, then what else is the Buble dot-com? the buble dot-com phenomenon was when in that period (1998-2000) many dot-com companies were established simultaneously.
At that time the company was incessantly opening its personal website. More and more people know the internet as a new field to start their business. And at that time, Startup was born and developed. But according to Ronald Widha from TemanMacet.com, Startup is not only a new company that is in touch with technology, cyberspace, applications or products but can also be about grassroots people's services and economic movements that can be independent without the help of larger and more established corporations.
After circling looking for information about Startup through the help of Google, there is information about the characteristics of a company that can be classified as a stat. Some characteristics of the Startup company include:
The age of the company is less than 3 years
The number of employees is less than 20 people
Income is less than $ 100,000 / year
Still in the developing stage
Generally operating in technology
Products made in the form of applications in digital form
Usually operates through a website
From these characteristics, it may appear that Strat is more inclined to companies engaged in technology and the web. But the fact is like that, now the development of the company commonly labeled as Stratup is a company that deals with the world of techno and online.
Development of the Startup World in Indonesia
Startup development in Indonesia can be said to be quite encouraging. Every year even every month many new Startup Founders (owners) start up. According to dailysocial.net, there are currently more than 1500 local startups in Indonesia. The potential of Indonesian internet users who are increasing from year to year is certainly a wetland to establish a Startup.
Based on some research, in 2013 alone it is estimated that internet users in Indonesia reach 70 million people, you can imagine how many Indonesian internet users in the next few years. Besides that, the increasing purchasing power of the people along with the increase in income per capita of this country's society also influences the development of the digital industry.
According to Rama Mamuaya, CEO of dailysocial.net, startups in Indonesia are classified into three groups, namely game creator startup, educational application startup and trading startups such as e-commerce and information. According to him, Startup games and educational applications have a potential and open market in Indonesia. This is because the process of making games and educational applications is relatively easy.
With the development of social media and smartphones, the market for mobile games and social games is getting bigger. Meanwhile, for applications or websites that are engaged in e-commerce and information, Rama assessed the challenges in Indonesia are still quite large due to the lack of use of credit cards. But for those who smell information or various themes, the development is even more rapid.
In Indonesia, there are now many Startup founders. Like Bandung Digital Valley (bandungdigitalvalley.com), Jogja Digital Valley (jogjadigitalvalley.com), Ikitas (www.ikitas.com) Business Incubator in Semarang, Station (station.org) a place for local Startups in Malang, and many more others. The existence of this community will certainly make it easier for founders to share with each other, guide and even attract investors. Founders can also take part in competitions held by companies such as Telkom to become their investors.
The most important thing to set up a Startup is a solid team because a solid team can bring new creative and innovative ideas. With the right ideas and execution, of course, the founders will have no difficulty attracting the interest of the community or looking for investors.
In an interview conducted by Warta Ekonomi journalist to Molly Nagler (Mentor Startup in Silicon Valley), Molly said that almost all Startups failed, but failure did not have to be seen as something negative because there were still many positive aspects in it. The point is that if the Startup founder fails when executing, then he has the opportunity to learn something new and new knowledge, such as the concept of trial and error in general.
Local startups that have now scored successfully in cyberspace include Kaskus and Urbanesia. Hopefully, the local Indonesian Startup can continue to grow and develop so that it can penetrate international internet users such as Facebook, Twitter, and others. Hopefully :)
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